How To Create Google Ads/Adwords MCC Account in 2024

English, Growth Marketing

How To Create Google Ads/Adwords Manager (MCC) Account

Managing Multiple Google Ads account can be difficult, as you would need separate email id’s and password to login different Google Ads account. If you are an agency, freelancer or a Digital Marketing consultant, you would be managing multiple clients and you would like to access all the accounts with one single login, that’s when MCC account comes into the picture.

MCC account stands for My Client Centre, it is also commonly knows as Google Ads Manager account. It is important to understand that what type of ads account you need. In Google Ads there are two types of Google Ads account

Individual Account
My Client Centre Account (MCC)

Let’s understand each of them

1. Individual Account

Individual Google Ads account is an account which is a single client account. This type of account should be cerated by companies who are advertising to promote their business or marketing their products and services. For Eg: Pepsi, Flipkart, Mahindra etc would create an individual account as they would be marketing their products or services.

2. My Client Centre Account(MCC)

MCC account is an account, through which you can manage multiple accounts. This type of account should be created by marketing agencies, marketing consultants, marketing freelancers etc who are doing marketing on behalf of the brand. For Eg: Accenture is managing TATA’s account, so Accenture would create MCC account, so that they can managing TATA’s advertising campaigns and other clients/business working with them.

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So How To Create Google Ads Manager (MCC) Account?

Step 1

Visit Google Ads MCC Account Page – Click here

Step 2

You will see a page as below

Step 3

Click on the button create a Manager Account

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Step 4

Once you click on the button, you would land on the below screen

Fill the above fields including

Email Address – This is the email address for which you would like to create an ad account. Always remember that this email address should not hold a Google Ads account in the past. The email address should not be registered as a Google Ads account.

Name Your Account – This should be the name of your company or business or agency or consulting firm.

How will you primarily use Google Ads Manager Account – Select the second option as to manage other people’s account because our objective is to manage other businesses advertising campaigns on Google Ads

Country – Select the country from where you are doing the marketing. But, if you are doing marketing from one country to another country then select the target audience country. For Eg: If I am based in India and my most of the clients are based in US and my target audience is in US, then my country would be USA

Time Zone & Currency – Select the time zone and currency basis the country you have selected. For Eg: I have selected India as the country, IST as the time zone and Indian Rupee as the currency.

Once you have filled in all the details, it will ask you to login with your gmail id and password. Once you login, your MCC account is ready!

Things to remember while creating MCC Account

The email id which you are using to create MCC account should not currently hold any type of Google Ad account, if it holds an individual account then you won’t be able to create a MCC account from the same email id yourself.
You won’t be able to change Country, Time Zone and Currency once the account is created. So make sure before creating.
Do make sure you use the correct link to create MCC Account, because if you create an individual account, then you won’t be able to switch to MCC Account yourself

Benefits of Google Manager (MCC) Account

1. Manage multiple Google ads account with single login

When you are managing 10 Google ads account or may be more than that, it becomes very difficult to remember the user id and password for each and every account. MCC helps you to manage all the ads account under one roof with single login and password.

2. Effective Management

With the Help of MCC account, you are able to management all the accounts effectively as you can preview statistics per day, per month, custom date range etc. This helps you to monitor data without consuming much time on a particular account and then optimise your campaigns effectively to improve efficiency.

3. Tracking History

Through MCC account, you can track history of each account. This history includes who has made what what changes to what campaign on what time. In the below screenshot of one of my ad account, you can see that I have made some changes to a particular campaign at a particular time.

This will also help you to understand when was the change applied to the campaign and what difference it has resulted in the performance. If there are any issues with the changes, you can also understand which email id actually did that change and you can talk to your team member who made the change.

Now that you have understood, how to create Google MCC account and the benefits. Let’s now take a look at linking your Google Ads Account (Individual Account) to MCC account.