Nandan Prospera Gold Real Estate Case Study
Digital Marketing is aggressively used by Real Estate companies to attract buyers for different projects. Digital forms a first touch point to introduce a product to the buyer and then push them further in the journey. An effective digital marketing strategy can help real estate brands to drive more prospects to their project. In this article we are going to look at digital marketing strategy which we crafted for Nandan Propsera Gold to drive sales About Nandan Prospera Gold Nandan Prospera Gold is a 3 BHK luxury apartment project in Balewadi Pune. Balewadi is one of the upcoming locations in Pune West and has unmatched connectivity. The project has aangan to each flat, tennis court, jogging track, fully equipped air conditioned gym and artistic landscape party lawn with barbeque stands. Objective To increase visibility of the project on digital media To drive sales Strategy Crafting communication strategy Precisely targeted the audience Lead Nurturing The Campaign – #StandOut As the project is located in Balewadi, which has become one of the hottest location in Pune, we wanted to craft a campaign which would not only get the attention of the audience but also make them feel proud living in a luxury property in Balewadi. So in order to articulate this we came up with a campaign thought #StandOut. This campaign thought resonates with the audience, makes them feel proud and adds to their lifestyle. The campaign was then followed by series of communication highlighting different aspects, Lifestyle Stand Out with an address to impress Stand Out beyond the norms Stand Out with Luxury by Your Side A location that is both convenient and classy The campaign Stand Out was then targeted on display and social network to drive visibility and generate enquiries. We further used direct communication to communicate the project location, pricing, luxury aspect and offer as below Social Media Display ads on premium websites including tennis channel, forbes, golf etc Search ads with branded and non branded terms to drive users to project pages looking for 3 bhk in balewadi Further the communication was followed by lead nurturing strategy to drive users close to the purchase journey by communicating different aspects of the project including connectivity, luxury quotient, amenities, finance options, floor plan etc The Impact Lead Generated – 450 Bookings in 3 Months – 32
Digital Marketing for Agriculture Sector – FlexNet Case Study
Internet users in rural india are around 227 million and the numbers are increasing day by day. Agriculture industry businesses are looking for different ways to connect and engage with farmers. Brands are using different platforms and communication pieces to achieve their objectives. In this article we are going to look at a digital marketing strategy for agriculture business we executed recently, which not only created awareness for the product but also helped us to generate sales. About Netafim Netafim is a global leader in smart irrigation based solutions. Their products and services range from community irrigation, micro irrigation, greenhouse and digital farming solutions to farmers across the globe. Objective of the Campaign Creating a buzz about the product To launch FlexNet flexible pipes through digital Create awareness and communicate piping solution effectively Drive traction and generate leads for the product FlexNet Strategy Crafting the communication strategy Commuting the value proposition of the product Product comparison with the available options The Campaign – #FarmingSimplified After doing research and talking to farmers we realised that it’s a tough task to setup pipes, move pipes and manage pipes within farms. Also, farmers are worried about carrying these pipes, storing pipes and durability, so considering all these aspects we came up with the campaign thought #FarmingSimplified and narrated a story which showed that doing farming is now simplified. We started the campaign with teasers by asking few questions: Teaser 1– Can farming become simpler? Hindi Teaser Marathi Teaser Teaser 2 – Can there be a cost-effective way to do farming? Hindi Teaser 2 Marathi Teaser 2 Teaser 3 – Can farming be more innovative? Hindi Teaser 3 Marathi Teaser 3 FlexNet Launch The product was then launched with a film articulating the performance, flexibility, durability, ease with connectors and low labour cost for entire irrigation system. Here is the FlexNet launch film Amazing traction on Facebook with 3+mn reach, 28k engagements and 600+comments Multilingual Strategy for Different Geographies After we launched the film, we crafted a multilingual strategy to communicate different pieces of the product including: Durability Lower Transportation and Storage Cost No Snaking or Kinking Leakage-free Growing higher and better yields in a more sustainable way Labour saving Low investment and high returns Less wastage of water Saves time and energy These pieces were communicated through short videos in Hindi & Marathi across geographies. The Impact
Jaco Royale SEO Case Study
Search Engine Optimization Case Study for Jaco Royale About Jaco Royale Jaco Royale is into the hospitality business providing bachelor party services in Jaco Costa Rica. They also provide surfing, fishing and golfing experience under different packages. Further Jaco Royale hav beach villas and resorts which customers can rent in Costa Rica. Objective To increase visibility on Google organic for business terms To increase leads through organic Strategy Intent based keywords for business pages Youtube SEO Strategy Peripheral Keywords for Blog Strategy Off Page Strategy with high domain authority website a. Intent Based Keywords For Business Pages After doing an exhaustive keyword research, we shortlisted 120 keywords from 1151 keywords, to target for Jaco Royale SEO. These keywords were selected basis relevancy with the business, intent for the service and the volume of searches happening in different geographies. The keywords were then mapped with each relevant page on the website. The keywords were further added in the content pieces on different pages, making it relevant and building trust through customer experience. Below is an example of few tags defined with targeted keywords Few keywords for which we achieved 1st position on Google Keyword: Costa Rica Bachelor Party Keyword: Jaco Bachelor Party b. Youtube SEO Strategy Creating videos for customer experience, sport fishing, beach villas rentals, pool parties, nightlife and party house. Defining keywords specific to videos in title, meta description and tags on Youtube watch pages. The results on Youtube Top 3 videos on Youtube search for Jaco Bachelor Party keyword Keyword: Costa Rica Bachelor Party on 1st and 2nd position on Youtube search Further, we were able to achieve Youtube videos on Google search for business keywords c. Periphery Keywords for Blog Strategy We used periphery keywords strategy for blogs to target keywords like Jaco costa rica nightlife, Jaco costa rica fishing etc which not only helped us to rank on Google search but also generate high traffic. Keyword: Jaco Costa Rica Nightlife ranking on first position Keyword: Jaco Costa Rica Fishing ranking on first position d. Off Page Strategy with high domain authority website We executed an off page strategy by creating links on websites with high domain authority, which helped us to boost the traffic. Results Traffic Growth: 30.84% in 3 months Leads: 12% growth in 3 months
Fast & Furious 6 Digital Marketing Case Study
I was going through my old files and found Film Marketing Case Study of Fast & Furious 6, which we executed few years back. The case study was executed when Facebook was getting popular with the brands and brands were looking at Facebook as the key social media channel for creating awareness and driving engagement with their fans. So let’s look at this old case study Objective: To create buzz a month before the movie release To increase engagement with the fans by creating engaging content and activities To increase ticket sales for the movie Fast & Furious 6 Digital Marketing Strategy Creating a drag race event Driving engagement through contest Bringing all fans together on centralised page Driving ticket sales through programmatic advertising The Execution a. The Valley Run First of it’s kind drag race event at Amby Valley in Lonavala was hosted in order to promote the film. Fast & Furious Fast & Furious 6 was the official sponsor for the event. The event has promoted on Facebook creating awareness and driving registrations for the event. The event saw a huge participation will cars and bikes coming from all over the country, below are the glimpses of the event. Convertible BMW Modified Contessa Y2K with a Rolls Royce Jet engine Modified Bike Lamborghini Event Branding b) Contest to drive participation and engagement We created a contest on Facebook, where users were suppose to upload their photographs with a car. The contest was created on Facebook with a help of small application built within Facebook so that users can upload pictures, likes pictures and share other pictures. Users could also vote for other entries and increase their chances to win. Generated 35k+ entries for the contest, driving high engagement in one month. c) Centralised Fan Page Fast & Furious had multiple pages and fans were added on different pages, so the challenge was how do we migrate all fans from other Fast & Furious pages to one centralised page. We tied up with Facebook to allow us to merge all the fans from different pages to one centralised page. This helped us to get 33 million fans under one roof Fast & Furious was the first movie franchise (that time), to have 33 million fans. d) Driving Ticket Sales Through Programmatic Advertising We further leveraged programmatic advertising to target users on different publisher websites, which helped us to increase ticket sales on BookMyShow and multiplexes websites. Promotion on Multiplex Websites Promotion on BoxOfficeIndia Promotion on Car Websites Youtube Advertising Results: Fans Gained: 4.2+ Mn Video Views Generated: 34.3 Mn Box Office: 54Cr
Japfa India Social Media Case Study – Clean Farm Challenge
About Japfa JAPFA India is a leading agro industrial company with a major focus in poultry feed. It primarily offers Poultry & Integration along with Feed solution for Indian Markets. Objective To reach prospective poultry farmers/newest lot of poultry farmers and educate them on the benefits of poultry farming, enhance brand reach & drive brand curiosity. To reach the know-it-all farmer and connect with them on an engaging level which will drive JAPFA into their consideration set for poultry feed. Brand Challenge To build an ACTIVE community of poultry farmers and business associates, present an engaging platform to share their queries and issues, provide custom and large scale solutions and guide them at every stage of bird growth + bird sale to maximize farmer earnings. Strategy A cohesive strategy was put in place to garner farmer interest, the strategy included below aspects JapfaNeeti Guidance Videos Industry Expert Chats Clean Farm Challenge On Ground Farmer Meets Community Interactions Feed Product Portfolio Poultry Dictionary Topical Creatives a. JapfaNeeti A property to share knowledge and guide farmers on Bird Management during varied seasons, Farm Management, Disease Management and Feed Management Factors affecting broiler growth & quality How disease affect farm performance What are the cost involved in Broiler farming? b. Guidance Videos Farm Management Why Breed Specific Feed Farmer Testimonial for UltraFeed Disease Management C. Facebook Live Chats with Industry Experts d. Clean Farm Challenge A User generated content driven challenge where farmers were asked to follow 5 simple biosecurity measures and share their farm videos with JAPFA on WhatsApp. The cleanest farms would be featured and rewarded. The Challenge acted as an impulsion for farmers to make necessary changes in order to keep their farm biosecure. Landing Page: www.japfaindia.com/cleanfarmchallenge Clean Farm Challenge Campaign Film Driving users to WhatsApp to gather video entries Swachh Farm Challenge Participation Process Carousel User Generated Content/ Farmer Entries of Clean Farm Challenge Campaign Results e. Coverage of on-ground farmer meets f. Community Interactions g. Product Feed Portfolio Comfeed UltraFeed BeneFeed h. Poultry Dictionary Explaining poultry industry terminologies and commonly used words in a very simple way i. Topical Creatives Results: Total Impressions: 612,793 Page Reach: 481,754 Engaged Users: 450,876 Leads Generated: 1220
StarNExcel Digital Marketing Case Study
About StartNExcel StartnExcel was launched as a platform to connect early stages start-ups from tier 2 & tier 3 cities to Mentors, Investors & Accelerators (MIA) community in big cities of India, thus giving them the apt exposure for growth. Challenge To get brand visibility & recognition in the Startup ecosystem in Gujarat, and then pan-India. To build Brand Credibility, as the firm in itself is a Startup. Strategy To make StartnExcel stand out amidst the clutter of start-up service providers, a unique brand identity had to be established. Secondly, in a Startup Ecosystem; knowledge sharing, networking & learning is the key. So StartnExcel needed to actively contribute to the ecosystem & its members, spread their hustle stories & experiences to in-turn get more Brand Visibility & Reach. Branding The first step towards establishing a visual brand language for StartnExcel was to clearly set its Brand Identity.The brand mantra for StartnExcel was understood to be ‘Business Advisory Platform For Early Stage Startups’.To support this brand mantra, certain design principles & signature elements were locked ex: Color Psychology & Website lingual was used to finalize the shades of communication as Blood Red & Snow White, which reflect vibrancy & calmness, core traits of a successful entrepreneur. The brand guideline doc helped remind the creative team to follow uniformity across communication, be it social creatives, e-mailers or otherwise. Communication Plan 4 core content pillars were built which would drive StartnExcel’s communication with the objective to enhance brand visibility & drive engagement Promote Startup Journeys Share Industry Relevant Information Showcase Industry Expertise Contextual Content Part One- Promote Startup Journeys a) Startup Talk Series We introduced a talk show ‘Startup Talks’ where budding & promising entrepreneurs across India shared their interesting start-up growth journeys. The narrative-based talk show published on YouTube was cut into 2 halves for wider reach on FB & Twitter. Agile Akanksha Communication, Social Gamification Platform Watch Here: bit.ly/StartupTalkAgileAkanksha Result: 24,576 Total Combined Video Solo Travellers Meetup, A Travel Site For Solo Travellers Watch Here: bit.ly/StartupTalkSoloTraveller Result: 6,451 Total Combined Video Views b) Women Entrepreneurial Stories We focused our energies on digging out stories of grit & determination from Women Entrepreneurs, as #WomenEmpowerment had become a buzzword. A section on the StartnExcel blog was dedicated to it. Watch Here: http://bit.ly/HirvaMD c) One Minute Video Stories To welcome the new year, we asked budding start-ups to delve on their start-ups journeys in the previous year, 2017, and share their vision for the coming year, 2018. ReMaterials Modroof, High Quality Roofing Solutions For Slums & Villages Watch Here: https://bit.ly/2mE3SZh Result: 9117 Combined Video Views Watch Here: https://bit.ly/2uRNDMX Result: 7509 Combined Video Views d) Startup Quotes Inspirational quotes always work with start-ups. But rather then picking on quotes from the big-wigs of the startup world, which is very generic, we decided to share words of wisdom from StartnExcel registered budding start-ups who are fighting hard to make it big, and have learnt lessons the tough way. Part Two- Share Industry Relevant Information a) Daily Startup News ‘Startup Funding News’ is something which is widely read & circulated amongst startup peer groups,as it brings in a sense of hope & aspiration for budding start-ups. We capitalised on this very sentiment & started rolling out Funding News From Across The Country on a daily basis. b) Startup Glossary Knowing the Startup lingual is the key to interactions with fellow ecosystem members. A brandproperty ‘Startup Glossary’ was launched with the sole purpose of educating start-ups on key startup terminologies which are a must to thrive in the ecosystem. c) 3rd Party Event Associations If a Startup has to stay visible, it’s essential they attend Startup Events, especially in their circle, and interact with the MIA community. StartnExcel started getting associated as ‘OutReach Partners’ withauthentic Startup Events across the country, and spread those event updates amongst the ecosystem members so as they can benefit from it. Part Three – Showcase Industry Expertise a) Insightful Content Pieces Multiple info-graphic blogs were coined where insightful learnings for start-ups were shared based on StartnExcel founding team’s cumulative years of experience. b) Hosting Startup Event StartnExcel hosted SMARTup Ahmedabad, which was one of the biggest privately held startup event in Ahmedabad, Gujarat at that point. A lot of round table seating meets were also headed by StartnExcel’s Chief Mentor & Founder, which were live streamed & recorded to share in snippets later c) Twitter Chat StartnExcel introduced #StartupChat, a Twitter chat where prominent personalities in the startup ecosystem shared their valuable experiences & insights to assist budding entrepreneurs. Part Four- Contextual Content The brand gave its own twist to create moment marketing pieces which would be contextually in sync with trending topics. We also established a quiz property ‘Friday Trivia’, where the winnerswere offered Free Consultation Session With Our Chief Mentor. Listicles: ‘Toh Startup Ho Tum’ : https://bit.ly/2M0uCSe ‘Bootstrapping vs VC Funding: https://bit.ly/2OFY9PD Entrepreneurs & Ecosystem Members Lapped Onto These Topical Pieces Results: Facebook Reach: 1.2mn Twitter Impressions: 1mn Linked-In Views: 1.4mn Avg Post Engagement Rates LinkedIn: 2.67% | Twitter: 1.25% | Facebook: 0.75% Video Views: 1,04,282 Leads Generated Through Social Listening & Ad Campaigns: 280
Japfa India Social Media COVID 19 Case Study
COVID 19 pandemic has been one of the biggest crisis since world war two. It’s not only a health crisis but also an economic crisis. In time of COVID, brands have faced lot of challenges to connect with their audiences, engage with them and serve their customers. Several industries have affected including travel, hospitality, events, entertainment, sports etc. One of the industry which was also highly impacted was poultry/chicken industry, where a perception was built, that chicken is not safe to consume during COVID Here is a social media case study of a brand Japfa which we at R Interactives executed during the COVID 19 to build faith in their customers. About Japfa JAPFA India is an agro-food brand with a major focus on poultry feed and meat products in India. At the onset of Covid-19 in India, the poultry industry took a major hit due to rumor-mongering about the correlation of chicken & meat with the virus. The Challenge The brand challenge was to assure and instill faith in the consumers that ‘Chicken Consumption Was Safe’ and entice them to keep buying it without any qualms. Strategy We decided to focus on three major content pillars to win consumer confidence Mythbusters Quality & Hygiene Assurance Benefits Of Consuming Chicken During Covid-19 Mythbusters The first part was to break the myth around chicken consumption and present them credible sources of information through recognized international and Indian food bodies who had declared that ‘Chicken Is Safe’. Chicken is Safe individual posts Next, it was important to showcase the Hygiene and Safety measures taken at our manufacturing premises & bird grower farms and highlight the JAPFA COVID warriors who work despite lockdown to serve the protein needs of the country through Chicken & Eggs. Two short mobile-friendly videos with a narrative were rolled out to emphasize on it! Celebrating JAPFA Heroes Hygiene Measures at JAPFA Feed Mill Value-Driven Gratitude Series For 50 days straight through the lockdown, a gratitude journal was doled out every day through WhatsApp, celebrating the efforts of employees who stood true to the core values of the company and emerged as the difference makers. Be it the van drivers, housekeeping dept, or guards, employees from every segment were recognized which kept the team motivated and enthused power into the company’s philosophy of ‘Make Good, Always’ ! Lastly, a counter-strategy was put out focused on ‘Empowering Your Body Through Chicken & Eggs’, as it is primarily rich in protein content which hails in building Immunity. The engagement hook was to highlight the benefits of eating chicken and rolling out varied chicken recipes as home cooking had become a fad during the lockdown. Chicken Curry Recipe
Master Guide to Keyword Research in SEO 2025
Keyword research is one of the important components of Search Engine Optimization (SEO). Keyword research is a one time activity for your product or services pages, so it has to be done with a deep dive approach. If you have shortlisted wrong keywords for your website then you might not get the relevant traffic and conversions will be lower, plus if you are revising your keywords, you are actually starting from scratch for on-page activity. So it is important to follow right practices while doing keyword research. What is Keyword Research in SEO? Keyword research is the process of identifying and shortlisting the right keywords for your business to rank on search engines. In simple words, it is choosing the right keywords on which you would like to rank. There are 3 key factors which you should consider while doing keyword research. Let’s understand each one of them Factors to be considered while doing Keyword Research in SEO Relevancy: The keyword which you are shortlisting should be relevant to your business. For eg: If my business Is offering dynamic creatives, the keyword I would target on my website would be, Dynamic Creative Optimization Agency or DCO Agency If I am targeting Facebook Dynamic Creative (which is Facebook’s dynamic creative feature in Facebook ads), then it won’t be relevant Intent : The keyword which you are selecting should have an intent, it shouldn’t be a generic keyword. Let’s consider the same above example, in this case if I am targeting “dynamic creatives” as a keyword then it is generic, wherein I am not able to understand what is the intent of the user, so it becomes a generic keyword. Whereas, if I select a keyword as “dynamic creative optimization agency”, in that case there is an intent, where the user is looking for an agency and I want to reach those searches. So this becomes an intent based keyword Search Volume: While doing keyword research, you should make sure you check the average monthly searches of the keyword. The keyword you have shortlisted (after making sure that it’s relevant and has intent), should have high searches, or else the traffic generation potential will be lower. You can get average monthly searches of specific keywords using Google Keyword Planner. There are other tools which can help to get the search volume data includes, SEM Rush, SpyFu, Moz etc Keyword Difficulty: Keyword difficulty is the level of difficulty to rank for a specific keyword in search results. The score is defined between 0 to 100, wherein if the score is close to 100, it means it’s difficult to rank or it might take longer time to rank for a keyword. Similarly if the score is close to 0, it means it’s easy to rank. We can use a keyword difficulty tool to identify the difficulty level and then decide on the keyword. So these are the different factors one should consider while doing keyword research. How to Do Keyword Research in SEO? Now that we have understood different factors to be considered in keyword research, I am going to take an example of a product and demonstrate how to do keyword research or keyword analysis for SEO. So, I am taking an example of a product which is a coorg resort and going to select few keywords for the product page which I would like to rank. So let’s get started! Step 1: The first step is you need to go to Google Ads Account – Google Ads Account Login Step 2: Now you need to go tools and settings and then click on keyword planner as below Once you click on keyword planner, you will see the below screen Step 3: Now click on discover keywords and then enter one business keyword which is highly relevant to your product. So for our example of coorg resorts, I am entering resorts in coorg as the keyword, as I feel this is the most relevant one, which also has an intent to go for the resort. Now below the keyword, select the geography in which you want to do your SEO for, I have selected India as a geographical region, as I want to rank for searches happening across India Now, say get results. Once you click on get results, you will get the below results. From here you can see there are 1,008 keywords which Google is suggesting, but all these keywords won’t be relevant, so we need to select the right keyword for the coorg resort page for SEO. Now the keyword which I had used is resorts in coorg, which has around 22,000 as the average monthly searches, which is high and you can see on the right hand side, competition column which shows as low. This means that the keyword competition is not very high to rank. Further you can see two more columns, including top of page bid (low range) and top of page (high range), you can ignore this, as it’s related to paid search. Now the key question is which keyword to select from the suggested keyword list and how many keywords one should select for one page of SEO. You should select maximum 3 keywords for a single page for SEO. So I am selecting the first keywords as resorts in coorg, as it’s relevant and the searches are high plus the competition is low. The second keyword I am selecting is, heritage resort coorg which has a search volume of 4,400. I am selecting this keyword because my resort is a heritage resort in coorg. And the last keyword which I am selecting is 5 star Resorts in Coorg as the resort I am doing SEO for is a 5 star resort ( this keyword is on the second scroll of the page with a search volume of 880) I am excluding keywords like madikeri because the resort I am promoting is not in madikeri, also I am not considering cliff resort coorg, because it’s not
The 5 Step UPSYD Framework To Drive Sales
UPSYD Framework is one of the effective frameworks used in Digital Marketing. This framework will help you to drive more customers for your business if used effectively. What is a USPDY Framework? UPSYD Framework is a method to communicate effectively with the users at different stages of their purchase decision. It helps users to move from awareness to purchase stage through different communication pieces. So What are different stages in UPSYD Framework? Stage 1: Unaware – In this stage, customers are unaware either of the problem or the solution Stage 2: Problem Aware – In this stage, customers are aware about the problem but not aware about the solution Stage 3: Solution Aware – In this stage customers are aware about the solution but are not aware about you Stage 4: Your-Solution Aware – At this stage customers know about you, but are not sure if your product is right for them Stage 5: Deal – At this stage customers know about you and are looking for the right deal How to use UPSDYD Framework? Let’s understand in detail how you can use the UPSYD framework by taking an example of an eyecare supplement which improves vision Stage Stage Description Action to be taken Unware In this stage customers would unaware about the problem As a brand you can educate them about the screen time on mobile and desktop devices they are spending every day, and that is affecting their eyesight Problem Aware In this stage cusotmers know the problem but are unaware about the solution In the advertising journey, you can communicate with the users by informing them that there is a solution with a help of supplements and it’s effective Solution Aware In this stage customers are aware about the solution, but not you You should talk about your brand, what your products are and how it can help improve vision Your-Solution Aware At this stage customers know about you, but are not sure if your product is right for them Here you can highlight your value proposition, key ingredients used in the product and customer testimonials, which will help them to choose your product over others Deal At this customers know about your and they are looking for the right deal Highlight the price, deal, discount and build urgency /scarcity Further you can also do a survey on Facebook or through display network or email database (if you have) and understand at which stage your customers are, and then build the lead nurturing funnel from there, this will help you to communicate with your audiences effectively and lead them to purchase. Conclusion: UPSYD Framework helps you to communicate effectively with your audiences with the right messages basis the stage they are in. Always identify before you start advertising, at which stage your customers are and then define the communication journey!
ગુજરાતીમાં ડિજિટલ માર્કેટિંગ (Digital Marketing in Gujarati)
ડિજિટલ માર્કેટિંગ એ છેલ્લા કેટલાક વર્ષોમાં માર્કેટિંગમાં એક ટ્રેન્ડિંગ વિષય છે અને તે આગામી વર્ષોમાં માર્કેટિંગ માટેની ચાવીરૂપ ચેનલ બનશે. દરેક વ્યવસાય ડિજિટલ માર્કેટિંગને અપનાવવા, ડિજિટલ માર્કેટિંગ વ્યાવસાયિકોની ભરતી કરવા અને ડિજિટલ માર્કેટિંગ દ્વારા આરઓઆઈ વધારવા માંગે છે. વેચાણ, આઇટી અને અન્ય ડોમેન્સના ઘણા વ્યાવસાયિકો પણ કારકિર્દી તરીકે ડિજિટલ માર્કેટિંગ પર સ્વિચ કરી રહ્યાં છે! અહીં છે કે ગૂગલ સર્ચ વલણો ડિજિટલ માર્કેટિંગ માટે જુએ છે જે વર્ષ-વર્ષ વધતું જાય છે! Get Free Introductory Digital Marketing Course by Rahul Gadekar – Access Now કુલ પ્રોજેક્ટેડ યુએસ ડિજિટલ જાહેરાત ખર્ચ (ડિજિટલ જાહેરાત 2021 સુધીમાં B 130 બિલિયન સુધી પહોંચવા માટે ખર્ચ કરે છે – સ્રોત: એપનેક્સસ) તો ચાલો વિગતવાર સમજીએ, ડિજિટલ માર્કેટિંગ શું છે! ડિજિટલ માર્કેટિંગ વ્યાખ્યા ડિજિટલ માર્કેટિંગ એ ઇલેક્ટ્રોનિક મીડિયા અથવા ઇન્ટરનેટ દ્વારા માર્કેટિંગ ઉત્પાદનો અથવા સેવાઓનું એક પ્રકાર છે! આપણે ડિજિટલ માર્કેટિંગમાં ડૂબકી મારતા પહેલાં, ચાલો સમજીએ, ટ્રેડિશનલ માર્કેટિંગથી વધુ ડિજિટલ માર્કેટિંગના ફાયદા! (પરંપરાગત માર્કેટિંગમાં અખબારની જાહેરાતો, મેગેઝિન જાહેરાતો, સંગ્રહખોરીની જાહેરાતો વગેરે શામેલ છે) ટ્રેડિશનલ માર્કેટિંગ કરતા ડિજિટલ માર્કેટિંગના ફાયદા! ચોક્કસ લક્ષ્યાંકન (Precise Targeting): ડિજિટલ માર્કેટિંગ જાહેરાતકર્તાઓને તેમના પ્રેક્ષકોને વય, લિંગ, રુચિ, વિષયો, કીવર્ડ્સ, વેબસાઇટ્સ, શહેર, પિન કોડ વગેરે સહિત ચોક્કસપણે લક્ષ્ય બનાવવાની મંજૂરી આપે છે. પરંપરાગત મીડિયાની તુલનામાં તે ખૂબ જ ચોક્કસ છે જ્યાં ઉપરોક્ત પરિમાણોના આધારે પ્રેક્ષકોને લક્ષ્ય બનાવવું મુશ્કેલ છે. પ્રત્યક્ષ સમયનો timપ્ટિમાઇઝેશન (Real Time Optimization): ડિજિટલ માર્કેટિંગ દ્વારા અમે આપણી જાહેરાત ઝુંબેશોને વાસ્તવિક સમય પર optimપ્ટિમાઇઝ (બદલાવો) કરી શકીએ છીએ જેનો અર્થ કે જો વ્યૂહરચના કાર્યરત ન હોય, તો અમે તાત્કાલિક બીજી વ્યૂહરચના તરફ સ્વિચ કરી શકીએ છીએ, જ્યારે માર્કેટિંગના પરંપરાગત સ્વરૂપમાં, એકવાર અમારી જાહેરાત પ્રકાશિત થાય છે પછી તમે કરી શકતા નથી. તેમાં ફેરફાર. માપી શકાય તેવું (Measurable): ડિજિટલ માર્કેટિંગ માપી શકાય તેવું છે, આપણે સરળતાથી સમજી શકીએ કે અમારી જાહેરાતો કેટલા વપરાશકર્તાઓ સુધી પહોંચી છે, કેટલા લોકોએ અમારી જાહેરાતોને ક્લિક કરી છે, કેટલા લોકો અમારી જાહેરાતથી રૂપાંતરિત થયા છે, લોકો અમારી વેબસાઇટ પર કેટલો સમય પસાર કરે છે, કેટલા પૃષ્ઠોની મુલાકાત લઈ રહ્યાં છે વેબસાઇટ પર, રૂપાંતર માટે કેટલો સમય બાકી છે અને આ રીતે, જ્યારે પરંપરાગત માધ્યમોમાં, વિવિધ પરિમાણોને માપવાનું અશક્ય છે. સગાઈ બનાવો (Build Engagement): ડિજિટલ માર્કેટિંગ બ્રાન્ડ્સને તેમના ગ્રાહકો સાથે સગાઇ બનાવવા માટે મદદ કરે છે, તે સામાજિક મીડિયા દ્વારા વપરાશકર્તાઓ સાથે રીઅલ ટાઇમ ધોરણે સંપર્ક કરવામાં મદદ કરે છે. બ્રાન્ડ્સ વાસ્તવિક સમય પર ગ્રાહકો સાથે જોડાયેલા રહી શકે છે અને તેમના વ્યવસાયની આખી યાત્રા દરમિયાન તેમના બ્રાંડ સંદેશાવ્યવહારમાં તેમને જોડી શકે છે. વ્યક્તિગત કમ્યુનિકેશન (Personalised Communication): ડિજિટલ માર્કેટિંગનો એક શ્રેષ્ઠ ફાયદો એ છે કે તમે ડિજિટલ પરના પ્રત્યેક વપરાશકર્તાને સંદેશાવ્યવહાર કરી શકો છો, આ જાહેરાતકર્તાઓને તેમના પ્રેક્ષકો સાથે અસરકારક રીતે વાતચીત કરવામાં, તેમની આવશ્યકતાને સમજવામાં અને વ્યક્તિગત વપરાશકર્તાઓને કી સંદેશાઓ પહોંચાડવામાં મદદ કરે છે જે બ્રાન્ડના ઉદ્દેશો પ્રાપ્ત કરવામાં વધુ મદદ કરે છે. અસરકારક ખર્ચ (Cost Effective): ડિજિટલ માર્કેટિંગ ખર્ચ અસરકારક છે, તમે ફક્ત ક્લિક્સ માટે ચૂકવણી કરો છો અથવા તમારી જાહેરાત શરૂ થયાના સમય માટે નહીં. તમે ડિજિટલ પર જાહેરાત કરવા માટે કોઈપણ બજેટથી પ્રારંભ કરી શકો છો, આ જાહેરાતકર્તાઓને તેમની માર્કેટિંગ ઝુંબેશનું ડિજિટલ પર પરીક્ષણ કરવામાં અને તેમની માર્કેટિંગ વ્યૂહરચનાને વધુ વ્યાખ્યાયિત કરવામાં મદદ કરે છે. ન્યૂનતમ બજેટ સાથે પરંપરાગત મીડિયાની તુલનામાં તમે વિશાળ પ્રેક્ષકો સુધી પહોંચી શકો છો જે તમારી એકંદર માર્કેટિંગ કિંમત ઘટાડવામાં મદદ કરે છે. ઉચ્ચ આરઓઆઇ (Higher ROI): પરંપરાગત માધ્યમોની તુલનામાં ડિજિટલ માર્કેટિંગમાં વધુ આરઓઆઈ હોય છે, કારણ કે લક્ષ્યાંકન ચોક્કસ છે જે તમને તમારા વ્યવસાયના ઉદ્દેશ્યને પ્રાપ્ત કરવામાં સહાય કરવામાં અપ્રસ્તુત વપરાશકર્તાઓને જાહેરાતો બતાવવાનું ઘટાડવામાં મદદ કરે છે. ડિજિટલ દ્વારા તમે એવા વપરાશકર્તાઓને પણ ટ્ર trackક કરી શકો છો જેમણે તમને જાહેરાત ક્લિક કરી છે અને વિવિધ બ્રાન્ડ સંદેશાવ્યવહાર દ્વારા તેમને કન્વર્ટ કરી શકો છો. ડિજિટલ માર્કેટિંગને, માર્કેટિંગ નલાઇન માર્કેટિંગ અને lineફલાઇન માર્કેટિંગ ચેનલો હેઠળ વહેંચી શકાય છે. ડિજિટલ માર્કેટિંગ – માર્કેટિંગ નલાઇન માર્કેટિંગ ચેનલો: (Digital Marketing in Gujarati – Online Marketing Channels) શોધ એંજિન .પ્ટિમાઇઝેશન (SEO) સર્ચ એન્જિન માર્કેટિંગ (SEM) સોશિયલ મીડિયા માર્કેટિંગ (Social Media Marketing) પે પર ક્લિક કરો માર્કેટિંગ (Pay Per Click Marketing) ડિસ્પ્લે માર્કેટિંગ (Display Marketing) સામગ્રી માર્કેટિંગ (Content Marketing) સંલગ્ન માર્કેટિંગ (Affiliate Marketing) ઇમેઇલ માર્કેટિંગ (Email Marketing) વિડિઓ માર્કેટિંગ (Video Marketing) મોબાઇલ માર્કેટિંગ (Mobile Marketing)
