SKYN Digital Marketing Case Study

In this case study we are going to discuss who we leveraged digital channels to drive visibility, engagement and conversions for SKYN, so let’s get started 

About SKYN 

SKYN is a sexual & wellness brand and is a market leader in non-latex condoms. It ranks at no 2 in global ranking after Durex in the category. 

SKYN has a revolutionary polyisoprene material that makes condoms noticeably softer and provides a more natural-feel. It enhances sensations, and improves the pleasure experience. SKYN product categories includes, condoms, lubes and toys 


  • To improve visibility to D2C store 
  • Drive engagement for different categories
  • To improve sales 


  1. Theme based campaigns
  2. Tactical campaigns to drive sales
  3. Engagement Campaigns 

1. Theme Based Campaigns 

According to a study from archives of sexual behaviour, around 75% of women never reach orgasm. So we crafted a campaign to address the orgasm gap and executed during valentines day. 

We also found that women receive chocolates, flowers and perfumes during valentines day, so we crafted the communication as below to address the orgasm gap. 

For Valentine’s Day 7 out of 10 women might receive flowers, only 1 out of 15 will receive an orgasm. 

Sexual & Wellness Digital Marketing


For Valentine’s Day 7 out of 10 women might receive chocolates, only 1 out of 15 will receive an orgasm. 

Digital Marketing Case Studies


For Valentine’s Day 7 out of 10 women might receive perfumes, only 1 out of 15 will receive an orgasm. 

Valentine's Day Case Study

The campaign was then amplified on web assets and search advertising as below

Valentines Day Campaign


Search Advertising 

Valentines Day Digital Marketing Campaign


2. Tactical Campaigns 

We executed tactical campaigns for Cyber Monday, Black Friday, Year End and more. The objective was to drive sales communicating through search advertising, programmatic and emailer campaigns. 

Cyber Monday Case Study

Cyber Monday


Black Friday Digital Campaign

Black Friday


3. Engagement Campaigns 

We came up with an engagement campaign where users we suppose to upload their unwanted gift story and get a 20% discount 

Campaign: No more unwanted gifts, use a condom, SKYN 

Participation Case Study

The campaign mechanism 

Engagement Campaigns


We created a landing page to drive engagement 

Unwanted Gifts Campaign

Digital Marketing Campaigns

SKYN Digital Marketing Campaign


Users shared interesting unwanted gift stories as below 

Gift Stories



Digital Marketing Case Study of SKYN

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