SKYNFEEL Digital Marketing Case Study

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In this case study we are going to discuss who we leveraged digital channels to drive visibility, engagement and conversions for SKYN, so let’s get started

About SKYN

SKYN is a sexual & wellness brand and is a market leader in non-latex condoms. It ranks at no 2 in global ranking after Durex in the category.

SKYN has a revolutionary polyisoprene material that makes condoms noticeably softer and provides a more natural-feel. It enhances sensations, and improves the pleasure experience. SKYN product categories includes, condoms, lubes and toys

Objective

To improve visibility to D2C store
Drive engagement for different categories
To improve sales

Strategy

Theme based campaigns
Tactical campaigns to drive sales
Engagement Campaigns

1. Theme Based Campaigns

According to a study from archives of sexual behaviour, around 75% of women never reach orgasm. So we crafted a campaign to address the orgasm gap and executed during valentines day.

We also found that women receive chocolates, flowers and perfumes during valentines day, so we crafted the communication as below to address the orgasm gap.

For Valentine’s Day 7 out of 10 women might receive flowers, only 1 out of 15 will receive an orgasm.

Sexual & Wellness Digital Marketing

For Valentine’s Day 7 out of 10 women might receive chocolates, only 1 out of 15 will receive an orgasm.

Digital Marketing Case Studies

For Valentine’s Day 7 out of 10 women might receive perfumes, only 1 out of 15 will receive an orgasm.

Valentine's Day Case Study

The campaign was then amplified on web assets and search advertising as below

Valentines Day Campaign

Search Advertising

Valentines Day Digital Marketing Campaign

2. Tactical Campaigns

We executed tactical campaigns for Cyber Monday, Black Friday, Year End and more. The objective was to drive sales communicating through search advertising, programmatic and emailer campaigns.

Cyber Monday Case Study