Master Guide to SnapChat Advertising

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Advertising on Snapchat

Snapchat was launched in 2011 by Evan Spiegel, Reggie Brown, and Bobby Murphy, all students at Stanford University. Brown came up with the intention of a social media app that permitted users to publish photos and videos that disappeared from the site after some duration.

Today, Snapchat is still one of the best 15 most-used social media platforms in the digital realm.

That is because there are 319 million active users on Snapchat every day. On top of a tremendous consumer base, the commitment levels are out of this world. Individuals open the application 30 times each day, and more than 75% of 13 to 34-year-olds in the U.S. use the application, and more than 5 billion Snaps are made consistently.

While Facebook, YouTube, and Instagram might see a more significant number of clients than Snapchat every month, involving Snapchat for business is a powerful way for your brand to connect with another audience.

It’s no question Snapchat has potential in terms of numbers and engagement. If you use it strategically, it can be an effective instrument for marketing your brand.

But, before we jump into the details of Snapchat advertising, let’s start with the basics! 

What Is Snapchat?

Snapchat is an application that permits you to share photographs and recordings with others on the internet.

However, unlike Facebook and Instagram, your content isn’t published forever.

Whenever it’s seen, it vanishes and becomes unrecoverable after 24 hours. 

Why Should You Advertise On Snapchat?

While you’re building and maintaining a business, it’s fundamental that you engage with the audience through each marketing channel that is accessible to guarantee that your impression reaches many individuals. 

Snapchat offers you a bank of more than 229 million day-to-day clients who produce 10 billion video views consistently, which gives you an unmistakable opportunity to develop your image.

If you were intrigued by those numbers, the following statistics show why Snapchat advertising is essential. 

  • 18% of all US social media users interact with Snapchat.
  • Snapchat has a more significant number of clients than Twitter, Pinterest, and LinkedIn.
  • The typical Snapchat user visits the application multiple times a day today.

These numbers show the power of Snapchat advertising. So, now that you are convinced and looking forward to it let us help you understand different targeting methodologies on Snapchat.

What Are Different Targeting Methodologies On Snapchat?

Different brands utilize Snapchat to find enormous conversion rates and boost sales on-site and for their mobile applications.

Here are probably the best Snapchat targeting methodologies to assist you in developing your business.

  1. Demographics, Interests & Language

You can target users based on age, gender and location. Further you can also target users based on their interest for eg: Lifestyle, Health, Sports etc.

Interest targeting is an important factor to reach out to audiences who would be your potential customers, so make sure you target the relevant interest audience.

    2) Behaviour Targeting 

Snapchat allows behaviour target (visitors option on the platform), which means advertisers can target users who have visited different category websites including arts & entertainment, autos & vehicles, dinning & nightlife, financial services, travel and more 

Behaviour targeting helps advertisers to leverage audience which snapchat has build, it’s one of the effective targeting to choose from

    3) Retargeting 

Through retargeting advertisers can reengage with Snapchatters who have visited your website, interacted with your ads on Snapchat and have downloaded your app

Retargeting helps to build brand recall and also helps to reconnect with your customers

    4) Customer List 

Advertisers can re-engage with users if they have customer email list, phone numbers or device IDs 

  5) Lookalike audiences 

Lookalike audiences helps to identify similar audience who is part of your customer list, website visitor list or engaged user list.

It’s an interesting option to increase visibility and drive sales for your business

  6) Pixel Custom Audiences  

Through pixel custom audiences you target users who have visited your website and viewed products with a flexible loopback window, it’s a very effective option for ecommerce businesses

Different Ad Formats For Snapchat Advertisement
  1. SINGLE IMAGE OR VIDEO

This kind of ad shows up as a video or a still picture. It contains a swipe-up CTA at the lower part of the screen. The principal activity that drives this kind of ad is a swipe. These ads can guide clients to a site, the landing page in the website store, a video, etc. 

Forms of creatives:

  • Live, motion graphic, stop motion video
  • Cinemagraph
  • Slideshow
  • Gif
  • Pictures 

    2. FILTERS

When Snapchatters are in the area you’ve picked, and they take a Snap, they’ll have the option to see your Filter and use it to make sense of where, when, and why they took the Snap. It permits you to contribute to countless Snaps sent between friends every day on Snapchat.

   3. LENSES

Snapchat lenses are a compilation of augmented reality (AR) animations for your pictures or selfies created in the Snapchat app. These animations use facial-recognition software to trace your face and apply filters to follow your facial movements.

   4. COLLECTION ADS

Collection advertisements show up in Snapchat stories and are intended for business promotions. They show numerous items lined into tiles. When users tap on an item, they can see more product details.

CONCLUSION

With many people using the platform, Snapchat is not an ancient social media network. It still holds significance, primarily with the younger age.

If your brand attracts its user base, it’s worth investing in Snapchat ads. With such a reasonable daily expense, nearly everyone can pay to roll out Snapchat ads.

    Stanford LEAD & Symbiosis Alumni, 13+ years experience in Programmatic Advertising, Dynamic Creative Optimization (DCO), Search Marketing, User Behaviour & Web Analytics. Founder - R Interactives & R Academy. R Academy is part of Stanford LISA portfolio of emerging startups Ex. Visiting Faculty - Symbiosis Institute of Business Management (SIBM - MBA) & Symbiosis Institute of Media & Communication (SIMC - MBA)

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