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Google Ads & DV360 are two effective platforms of Google to buy inventory on different publishing websites.  Both platforms have...

  Linkedin website conversion ads are very effective if you are looking to drive conversions by targeting decision makers who...

Email Marketing has been in the digital domain for a long time and many businesses leverage email marketing to connect...

Millions of users search on Google every day to book hotels. The planning for booking a hotel starts with Google...

As we have seen dynamic ads in programmatic (DCO), dynamic ads in Facebook and dynamic search ads in Google, LinkedIn...

LinkedIn is one of the effective marketing platforms for B2B marketing. If you are looking for awareness, lead generation or...

Measuring how your channels are driving value to your business is important, it also helps you to make further business...

If you are running Google ads campaigns, it’s important for you to link your Google ads account to Google Analytics...

If you are marketing your business aggressively through Digital Marketing, it’s important to measure the efforts and the ROI derived...

I have interacted with a lot of marketers and I still see that their definition of latent semantic indexing is...