Google has announced that Google universal analytics will officially retire and stop recording new visits from July 1, 2023, so it’s important for businesses to switch to Google Analytics G4 property.
In this article we will discuss how to create GA4 analytics property. So, let’s get started!
What is Google Analytics 4 or GA4?
Google Analytics 4 is new analytics property by Google which allows businesses and marketers to measure traffic and engagement across website and app.