Guide to TrueCaller Advertising

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TrueCaller was launched 11 years ago and is available across the world with multiple languages.

TrueCaller has around 300 million active users as on November 2021, which brings in huge audience that can be targeted by advertisers to communicate their business, products and services.

What is TrueCaller? 

TrueCaller is leading caller ID and spam blocking smartphone app. Apart from giving the name of the person calling, TrueCaller also allows you to find phone number by searching their name, wow how cool is that 🙂

Other features of TrueCaller includes:

Messaging: You can directly send sms through TrueCaller, you can also chat within TrueCaller app

Smart SMS: You can track upcoming bills, delivery status, recent bank transactions, PNR status and other important SMS. This feature is available in selected countries.

Intelligent Dialer: This feature allows you identify the names of unknown numbers as you dial.

Call Recording: You can save important call recordings.

Because of these interesting features the user base is just growing and advertisers are finding it very effective to reach a wider audience.

How to Advertise on TrueCaller? 

Let’s understand step by step, how to advertise on TrueCaller.

Step 1:

In order to advertise on Truecaller, you need to visit ads

Once you visit, you will see the screen below, now sign up for a free account

Advertising on TrueCaller

Once you have signed up, you will see the screen as below

How to advertise on Truecaller

Step 2:

Let’s take an example to create a campaign. I am taking an example of promoting R Academy’s Digital Marketing course on TrueCaller for Mumbai region

To start with click on the create an ad blue button (in the above screenshot)

Once you click on create an ad, you will see the below screen, where you need to enter the name of the campaign, I have entered as Digital Marketing Course Mumbai as I want to promote in Mumbai, and then select the ad product, which is Native Ads

Advertising on TrueCaller

Step 3:

The next step is to define the budget. You can either setup your budget or setup number of impressions which you would like to receive. You should always go with budget, to have a better control over the campaign. The pricing model setup in TrueCaller is CPM, you can see fixed Rs. 25 is set as the CPM

TrueCaller Ads Budget

Once the next step is to setup the start date and end date, you can setup the start date and end date, just make sure you run the campaign for minimum of 3 weeks if you are using no targeting, run 4 weeks if you are using minimal targeting and 6 weeks+ if you are using detail targeting.


Step 4:

Next step is TrueCaller ads targeting, this is the important step where you defined which users are to be targeted for ads. Let’s understand each of them. 


With this option you can targeting users who are interested in different categories, these categories include business, communication, entertainment, finance, food, drink, music, news productivity, shopping & social. Offcourse these categories are very broad for targeting, but these are the only options to go with. I have selected business & communication, as I feel these are the closet ones for my course. 


Carrier allows you to target users with of a specific carrier including Aircel, Airtel, BSNL, Idea, Jio, Jio 4G, Reliance, Reliance Jio and Vodafone. Obviously your target audience could be using any service provider, so you can skip this step 


Allows you to target Male & Female 

Operating System:

Operating system allows you to target iOS & Android users, again your audience can be on both the platforms, so I am again not selecting any operating system 

TrueCaller Ads Targeting


Step 5:

The next step is to define the location in which you would like to target your ads, I have defined as Mumbai, you can select based on your requirement 

Next is to define day & time, this allows you to showcase ads on specific days for specific time. I am not adding any time window as I want to target users for all days 

Next is frequency capping, frequency capping allows you to control number of impressions per day, I have defined as 10 impressions per day 

Frequency Capping in True Caller

    Stanford LEAD & Symbiosis Alumni, 13+ years experience in Programmatic Advertising, Dynamic Creative Optimization (DCO), Search Marketing, User Behaviour & Web Analytics. Founder - R Interactives & R Academy. R Academy is part of Stanford LISA portfolio of emerging startups Ex. Visiting Faculty - Symbiosis Institute of Business Management (SIBM - MBA) & Symbiosis Institute of Media & Communication (SIMC - MBA)

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