In today’s digital marketing landscape, personalization is key. When users encounter ads tailored specifically to their interests, they become more engaged and are more likely to progress along the purchase journey. However, crafting personalized ads for each individual can be a daunting task, especially when using platforms like Google Ads and Facebook Ads. This is where dynamic creative ads (DCO) step in to provide a solution.
What is Dynamic Creative Optimization (DCO)?
Dynamic Creative Optimization (DCO) or Dynamic Creative refers to serving display ads through programmatic advertising with the help of real-time technology that ads personalization, scale and automation to your digital marketing approach.
The dynamic creatives change automatically based on information about the user related to his behavior, interest, location, engagement or any other context.
Dynamic creative can change automatically based on sports API data, weather, website data, differential communication for remarketing, crm data and more
In this article we will demonstrate a couple of dynamic creatives which we created for different brands, so let’s look at them in detail.
Dynamic Creatives Examples
1. Dynamic City + Temperature Based Ads:
Here’s an illustration of dynamically retrieving the city and its current temperature when delivering an ad. E-commerce brands can leverage this dynamic creative format to promote products tailored to specific seasons, including spring, winter, and summer.
Here is a Demo Link to view the dynamic creative – Click here
2. Time of The Day Ads
In this ad format, we harnessed various trending offers that vary throughout the day. The system automatically fetches the current time and triggers the corresponding offer for that specific time.
This method can be effectively employed to boost sales during nighttime or on weekends, targeting specific time slots for maximum impact.
Here is a live demo link to view dynamic creative – Click here
3. Live Gold Rate
This dynamic creative type is effective to push live gold rate to buyers who are interested in Gold purchase or investments.
Here is a live demo link to view dynamic creative – Click here
4. Live Crypto API Based Ads
This dynamic creative format is a powerful tool for providing live cryptocurrency prices to individuals with an interest in crypto. Crypto exchanges can utilize this approach to attract customers and drive app downloads effectively.
Here is a demo like to view dynamic creative – Click here
5. Momen Marketing – BasetBall
This dynamic creative format harnesses a sports API to retrieve real-time match updates and activate ad creatives accordingly.
For instance, during the NBA Finals for VOOT Select, we used this method to showcase player highlights, featuring updates and statistics for players in the spotlight
Halftime Updates – Communicating how teams are standing against each other during halftime
Lead Updates – Who is leading with how many points
6. Moment Marketing: Football
This dynamic creative approach utilizes a sports API to fetch real-time match scores and updates, incorporating them into the ad creatives.
To illustrate, during the FIFA 2018 event for SONY Six, we employed this technique to highlight key players in the match and enable users to set up reminders for watching the game.
Match is live – Displaying match is live, to get more users to watch the match
Match Start off – Who has taken the lead
Cards – Live updates on players receiving different cards
Player Achievements – Highlighting players achievements to drive traction
7. Dropdown in Banner
This dynamic creative enables users to make selections from a dropdown menu, and the banner content is dynamically generated based on the user’s choice.
As an illustration, here’s a dynamic creative example we implemented for Amazon Prime Video. Users can choose a genre from the dropdown menu to personalize their experience.
Based on the selection different shows, series and films are pushed from the feed dynamically on the creatives. I have selected selected thriller from the dropdown, so now I can see suggestions for thriller as below
Here is the demo link – Click here
Below is another example of drop down dynamic creative for Honda DIO, here the objective was to showcase price of the vehicle in different states & cities through the creative.
In this dynamic creative, user can choose the state and city and click on show price, the price is then displayed on the dynamic creative based on the state & city
I am selecting state as Maharashtra and city as Mumbai to check the price
The price is displayed as below
Here is the demo link to view drop down dynamic creative – Click here
8. Search in Baner
This dynamic creative allows users to search from the Baner itself and reach destination page.
Here is an example of TATA CLIQ dynamic creative, where users can search for a product directly in the banner. I have searched for jeans in the below example
Once I click find now it directly takes me to the destination page of the site.
Here is the demo link for search in banner dynamic creative – Click here
9. In Banner Calculator
This dynamic banner allows users to calculate their EMI’s based on the loan amount and interest rate selection.
Here is an example of Aditya Birla Capital banner creative, where users can make their selection to calculate the EMI amount
Here is the demo link for in banner calculator dynamic creative – click here
Below is another example of Bisleri, where the user can calculate water intake
Here is the demo link – click here
10. Scratch Card Based Ads
In this type of ad users can scratch on the ad creative itself to reveal the code or the offer, this format can drive high engagement and conversion
Here is an example of Duroflex, you can see an option to scratch to reveal offer
Once you scratch the card
Here is the demo link of Duroflex Scratch Based Ad – click here
