Today’s digital marketing world is about personalization, if the users are seeing ads which are personalized to them, then they are engaged and intent to move forward in the purchase journey. Creating personalized ad to each and every user would be challenging through Google ads & Facebook ads, that’s when dynamic creative ads (DCO) come into picture.
What is Dynamic Creative Optimization (DCO)?
Dynamic Creative Optimization (DCO) or Dynamic Creative refers to serving display ads through programmatic advertising with the help of real-time technology that ads personalization, scale and automation to your digital marketing approach.
The dynamic creatives change automatically based on information about the user related to his behavior, interest, location, engagement or any other context.
Dynamic creative can change automatically based on sports API data, weather, website data, differential communication for remarketing, crm data and more
In this article we will demonstrate a couple of dynamic creatives which we created for different brands, so let’s look at them in detail.
Dynamic Creatives Examples
1. Dynamic City + Temperature Based Ads:
This is an example of dynamically pulling the city and temperature of city, while serving the ad. This dynamic creative type can be used by ecommerce brands to push products during spring, winter and summer.
Here is a Demo Link to view the dynamic creative – Click here
2. Time of The Day Ads
In this type of ad we leveraged different offers which were trending at different times of the day. The time is automatically pulled and the offer is triggered for that time.
You can use this to push sales during night time or during weekends (specific time slots).
Here is a live demo link to view dynamic creative – Click here
3. Live Gold Rate
This dynamic creative type is effective to push live gold rate to buyers who are interested in Gold purchase or investments.
Here is a live demo link to view dynamic creative – Click here
4. Live Crypto API Based Ads
This dynamic creative type is effective to push live crypto price to users interested in crypto. Crypto exchanges can leverage this to acquire customers or app downloads
Here is a demo like to view dynamic creative – Click here
5. Moment Marketing – Basket Ball
This dynamic creative type leverages sports API to pull realtime match updates and trigger it ad creatives.
Here is an example of how we did it for NBA finals for VOOT Select
Player highlights – Highlighting player updates and stats
Halftime Updates – Communicating how teams are standing against each other during halftime
Lead Updates – Who is leading with how many points
6. Moment Marketing – Football
This dynamic creative type leverages sports API to pull realtime match scores and updates, to push it on creatives.
Here is an example of how we did it for FIFA 2018 for SONY Six
Key Players & Setting Up Reminders – Displaying key players of the match and allowing users to setup reminders to watch the match
Match is live – Displaying match is live, to get more users to watch the match
Match Start off – Who has taken the lead
Cards – Live updates on players receiving different cards
Player Achievements – Highlighting players achievements to drive traction
7. Drop Down in Baner
This dynamic creative allows users to select options from drop down, and the content is pulled in the banner dynamically based on the user selection.
Here is a dynamic creative example we executed for Amazon Prime Video. The user can select a genre from the drop down
Based on the selection different shows, series and films are pushed from the feed dynamically on the creatives. I have selected selected thriller from the dropdown, so now I can see suggestions for thriller as below
Here is the demo link – Click here
Below is another example of drop down dynamic creative for Honda DIO, here the objective was to showcase price of the vehicle in different states & cities through the creative.
In this dynamic creative, user can choose the state and city and click on show price, the price is then displayed on the dynamic creative based on the state & city
I am selecting state as Maharashtra and city as Mumbai to check the price
The price is displayed as below
Here is the demo link to view drop down dynamic creative – Click here
8. Search in Baner
This dynamic creative allows users to search from the Baner itself and reach destination page.
Here is an example of TATA CLIQ dynamic creative, where users can search for a product directly in the banner. I have searched for jeans in the below example
Once I click find now it directly takes me to the destination page of the site.
Here is the demo link for search in banner dynamic creative – Click here
