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More than 50% of the Digital Marketing budgets by retailers are defined to shopping campaigns. Shopping campaigns are very effective...

As we know that Remarketing is one of the effective ways to increase conversions by showing ads to users who...

In today’s scenario of Digital Marketing, marketers use different channels, platforms,devices, campaigns etc to drive leads/sales for businesses. It is...

YouTube is one of the popular video advertising channels in Digital Marketing. YouTube has over 1.9 billion users logged in...

Remarketing is one of the effective Digital Marketing tactics used to increase conversions, as per Google, remarketing can help you...

In early business scenarios when customers visited an offline store and did not buy the product, the sales executive would...

Display Advertising is push advertising, majority of the advertisers are using display as a key channel to create brand awareness,...

You have a website and your are running Search & Display ads which are generating impressions, clicks, calls, purchases etc, but...

Creating multiple ad copies for your campaign would be tedious and time consuming. Also when you are marketing huge inventory...

Google has defined few policies for text ad copies so that it provides quality user experience, the ads are relevant,...