UPSYD Framework is one of the effective frameworks used in Digital Marketing. This framework will help you to drive more customers for your business if used effectively.
What is a USPDY Framework?
UPSYD Framework is a method to communicate effectively with the users at different stages of their purchase decision. It helps users to move from awareness to purchase stage through different communication pieces.
So What are different stages in UPSYD Framework?
Stage 1: Unaware – In this stage, customers are unaware either of the problem or the solution
Stage 2: Problem Aware – In this stage, customers are aware about the problem but not aware about the solution
Stage 3: Solution Aware – In this stage customers are aware about the solution but are not aware about you
Stage 4: Your-Solution Aware – At this stage customers know about you, but are not sure if your product is right for them
Stage 5: Deal – At this stage customers know about you and are looking for the right deal
How to use UPSDYD Framework?
Let’s understand in detail how you can use the UPSYD framework by taking an example of an eyecare supplement which improves vision
Action to be taken
|Unware||In this stage customers would unaware about the problem||As a brand you can educate them about the screen time on mobile and desktop devices they are spending every day, and that is affecting their eyesight|
|Problem Aware||In this stage cusotmers know the problem but are unaware about the solution||In the advertising journey, you can communicate with the users by informing them that there is a solution with a help of supplements and it’s effective|
|Solution Aware||In this stage customers are aware about the solution, but not you||You should talk about your brand, what your products are and how it can help improve vision|
|Your-Solution Aware||At this stage customers know about you, but are not sure if your product is right for them||Here you can highlight your value proposition, key ingredients used in the product and customer testimonials, which will help them to choose your product over others|
|Deal||At this customers know about your and they are looking for the right deal||Highlight the price, deal, discount and build urgency /scarcity|
Further you can also do a survey on Facebook or through display network or email database (if you have) and understand at which stage your customers are, and then build the lead nurturing funnel from there, this will help you to communicate with your audiences effectively and lead them to purchase.
UPSYD Framework helps you to communicate effectively with your audiences with the right messages basis the stage they are in. Always identify before you start advertising, at which stage your customers are and then define the communication journey!