Question 1

What is Ad Rank in Google Ads?

Accepted Answer

Ad Rank is the rank given by Google to an advertiser in the paid search results basis which the advertisers ad position is defined in Google SERP. Ad Rank has high impact on the visibility of your ads in Google search.

Question 2

What is Ad Rank formula?

Accepted Answer

ad rank = bid x quality score

Question 3

What is quality score?

Accepted Answer

Quality Score is the score given to a keyword between 0 to 10 basis relevancy of ad copy, relevancy of landing and CTR

Question 4

Why Ad Rank matters?

Accepted Answer

Ad rank helps to improve CTR of your campaign, improves impression share, finally resulting in higher conversion rates

what is ad rank