Question 1

What are the Advantages of Twitter Advertising ?

Accepted Answer

Twitter advertising has several advantages including, it helps to generate higher engagement, the cost per engagement of your ad campaigns is low, plus Twitter ads have high purchase intent.

Question 2

What are the different types of Twitter ads promotion?

Accepted Answer

There are three types of Twitter ads promotion which includes, promoted trends or promoted hashtag, this allows you to promote a particular hashtag. Second promotion type is promoted tweet, this allows you to promote tweet in users news feed and last one is promoted account, this allows you to promote your Twitter account.

Question 3

How to create Twitter ads?

Accepted Answer

In order to create Twitter ads, you need to visit ads.twitter.com and login with your Twitter account, then you need to create a new campaign, define the objectives, budget, geography, bid type, audience targeting and finally define the creative. This article has a step by step guide to create higher engagement Twitter ads.

Question 4

What are the audience targeting parameters in Twitter ads?

Accepted Answer

Audience targeting in Twitter includes targeting users by events, behaviours, interests, conversation topics, follower look-alike, keywords, movies & TV shows. Effective targeting will drive results to your ad campaigns.

twitter ads