Question 1

Key measurement and optimization metrics to look at for search ads?

Accepted Answer

Key measurement & optimization metrics to look at include average position, CTR, keywords, search term report, conversions, cost per conversion, devices etc

Question 2

How to view search term report?

Accepted Answer

Search term report can be viewed from search terms option under keywords tab. View the search term report regularly and add the irrelevant keywords in the negative.

Question 3

How to improve average position of your search ad?

Accepted Answer

In order to improve average position, you need to improve ad rank which is basis bid and quality score.

search ads optimization