Question 1

What are Remarketing Lists for Search Ads (RLSAs)?

Accepted Answer

Remarketing Lists for Search Ads (RLSA) is a Google Ads feature which allows you to remarket users on Google Search network to users who have previously visited your site.

Question 2

How Does Remarketing Lists for Search Ads (RLSAs) Work ?

Accepted Answer

Letu2019s say you are marketing a real estate residential project in balewadi (Pune, India). The user has visited your website and is still searching on Google with different combinations of keywords matching u201cproperties in balewadiu201d, your ads will be shown to them with the audiences lists defined in the RLSA campaign.

Question 3

What is actually happening in the RLSA process?

Accepted Answer

A cookie is dropped on the users browser once the user visits the website which has a remarketing code The user again goes back to Google Search and searches for a similar term which is related to the business he/she visited. Basis the audience list used by the advertiser, the user is able to see the search ad, which is a remarketing search ad

Question 4

How To Create Remarketing Lists for Search Ads?

Accepted Answer

Before you start, make sure the remarketing code is setup, post that create a list, if you don't have any list, if you have a list, you can use the existing list. Now create a new search campaign, add the keywords, the way you do your regular search campaign and then connect the list with the campaign. This article has a step by step guide to set up high converting RLSA campaigns.

Remarketing Lists For Search Ads