Question 1

What are keyword match types?

Accepted Answer

Keyword Match Types are different types of keywords basis which you can target multiple set of keywords. Selecting the right set of keyword is important in order to reach out to the right searches happening on Google.

Question 2

What are the different types of keyword match types?

Accepted Answer

There are 5 types of keyword match types including, broad match, phrase match, exact match, broad match modifier and negative match type

Question 3

How keyword match types affect your campaign performance?

Accepted Answer

Keyword match types affect your budgets, cost per acquisition, ad rank, CTR and conversion rate.

Question 4

How to add negative keywords?

Accepted Answer

Negative keywords are added under keywords tab in negative keywords section.