Question 1

What is IF Function in Google Ads?

Accepted Answer

IF Function allows advertisers to insert a specific message or a text in their ad copy when a specific condition is met and a default text when it does not meet the condition. IF function helps your to tailor your message basis device or audience, making sure relevant messages are triggered to potential customers on search.

Question 2

How does IF function in Google Ads work?

Accepted Answer

If function only works on search network only. IF function parameter has to be defined with braces u201c{u201c in the ad copy. Have a look at the screenshots in the article, once you type u201c{u201c, automatically a drop down comes which has IF function option in it at the bottom. You need to select the option and then define the IF Function for device and audience.

Question 3

What are the types of IF function?

Accepted Answer

There are two types of IF functions including, device and audience. Device IF function can be used to define a different text in the ad copy for mobile users. Audience IF function can be used to define different text in the ad copy for remarketing users.

if function