Question 1

What are UTM Parameters?

Accepted Answer

UTM (Urchin Tracking Modules) Parameters, also known as UTM tags, are custom tags/codes added to your web page URL in order to track source, campaign name, medium, device, keyword etc which helps you to measure the effectiveness of your marketing efforts. The tracking can be viewed in Google Analytics or you can also use third party softwares/CRMs/LMS to capture the data as required for your online marketing efforts.

Question 2

Different components in UTM parameters?

Accepted Answer

Different components in UTM parameters include, the protocol, host, path parameters and fragment. To know more about each, refer the article.

Question 3

What are different types of UTM parameters?

Accepted Answer

Different types of UTM parameters include campaign name, campaign source, campaign medium, campaign keyword, campaign content.

Question 4

How to build UTM parameters for a URL?

Accepted Answer

Go to campaign URL builder, add the web page URL, then add campaign source, then add campaign medium, then add campaign name and then the campaign term. To understand in detail, refer the article

Question 5

How to setup UTM parameters in Google ads?

Accepted Answer

In order to setup UTM parameters, go to a campaign, then go to settings, under settings select campaign URL options and add the UTM parameters which you have created with the help of campaign URL builder.

How To SetUp UTM Parameters