Question 1

What Are Dynamic Search Ads (DSAu2019s)?

Accepted Answer

Dynamic Search Ads are Search Ads which trigger basis the content available on your site or web pages. In this case Google crawls your site and tries to match users search query with the content available on your website, which means if the users search query matches the content on your site, Google will show your ad on Google Search.

Question 2

How Do Dynamic Search Ads Work?

Accepted Answer

Letu2019s take an example and understand how does dynamic search ads work. Eg: You have a u201clogistics Ecommerce Shipping Platformu201d and someone searches for Ecommerce Shipping Platform, as the content of the page has ecommerce shipping platform mentioned, your ad will be shown on Google paid search.

Question 3

How To Create Dynamic Search Ads?

Accepted Answer

In your campaign settings, select Dynamic Search Ads option by checking the box and also enter the domain for which you need to run DSA Campaign. Then select specific pages under your ad group and define the page for which you would like to set dynamic search ads campaign. Refer step 13 and step 15 in this article

Question 4

What are the advantages of Using Dynamic Search Ads

Accepted Answer

Below are the advantages of using dynamic search ads: It saves time They help you to generate high traffic You can create dynamic headlines It automatically takes into consideration new content, if you have update your content on the page set for DSA

how to create dsa campaign