Question 1

What is Facebook Pixel?

Accepted Answer

Facebook pixel is a snippet of code which is used to track conversions, track events, track actions and track audiences. Facebook pixel code is to be added on the head section of the website. This code works as a conversion tracking code and remarketing code for your Facebook ads.

Question 2

How to create & set up Facebook Pixel?

Accepted Answer

In order to create and set up Facebook pixel, go to pixel under business settings and say create pixel. Once the pixel is created you can install the pixel by connect it with a platform like shoplift, wix etc. Another way to install the pixel is, you can manually ad the code or you can share it with your developer to get the code added. For step by step guide, view the article.

Question 3

How to set up Facebook event tracking?

Accepted Answer

Event tracking is tracking users actions on your website example, tracking clicks on the buttons, navigation tabs etc. In order to set this up, you need to click on Facebook event set up and select an event from the options including, start trial, search, subscribe, view content submit application etc