Question 1

What is conversion tracking in Google Ads?

Accepted Answer

Conversion Tracking in Google Ads help you to understand what users do after they have interacted with your ads. If users fill up a form, or buy a product, which is a valuable action to you, then the action is termed as conversion.

Question 2

How to Set Up Conversion Tracking in Google Ads?

Accepted Answer

In order to setup conversion tracking, go to conversions under tools & settings. Post that select new conversion and select the kind of conversion you want to track, including, website, app, phone call or import. Once you have selected a particular conversion, follow the instructions as per this article.

Question 3

How to install the conversion tag?

Accepted Answer

There are two ways to install the conversion tag. You can mail it to your developer or you can install it yourself. If you are installing it yourself, make sure you add the global site tag on the header of the website and the event snippet on the thank you page body.

conversion setup