Question 1

What is ACOS in Amazon Ads

Accepted Answer

ACOS stands for Advertising cost of sales, it is the percent of advertising cost on the sales. Formula = Total Advertising Cost / Total Sales x 100

Question 2

What should the ideal ACOS for any product on Amazon be?

Accepted Answer

An ideal ACOS which you should target on Amazon should be less than 30%. If your ACOS is going about 30%, then itu2019s a concern.

Question 3

How to determine ACOS for your product?

Accepted Answer

In order to determine the right ACOS for your product, you can follow the logic explained in this article basis the selling price and your product cost

Question 4

How to reduce ACOS for Amazon Ads campaigns?

Accepted Answer

ACOS can be reduced by optimising several aspects including keywords, match types, differential bidding strategy, CTR & conversion rates. This guide will help you to reduce your ACOS drastically!