ShareChat is a social networking app with 15 languages, and has around 160 mn users from tier 2 & tier 3 cities of India. ShareChat offers advantage to advertisers to reach out to a wider audience beyond Facebook & Instagram.
So let’s understand how we can leverage ShareChat to drive visibility, create engagement and drive conversions for a brand.
In order to run ads on ShareChat, visit ads.sharechat.com, and create your account, by adding details related to your business. Once you have created an account, you will view a dashboard like this
You can complete the profile if it’s incomplete or complete it latter. Further you can also get ad credits you you add money in your ShareChat wallet
Let’s now understand step by step, how to create an ad campaign on ShareChat
Click on the create campaign button to start, you will now view a dashboard like this
Now define the name of the campaign and select the objective of the campaign. Here I am taking a example of creating a campaign for a Digital Marketing course of R Academy, so I am naming the campaign as Digital Marketing Course and selecting the objective as consideration.
You will select awareness when you would like to create awareness about the product/business you are marketing.
Consideration to be selected, when you want customers to visit your website/landing page and take action.
The third option which is conversion is still not available. So I have selected consideration, as I want customers to visit my website R Academy and take action on the website.
Next step is to select the ad format, there are 3 types of ad formats which you can choose from
1) Native in-feed Display – This will allow you to place your ad in the news feed of the users
2) Native in-feed Video – This is a video format which will allow you to place your ad on “Video Trending” and “Video suggestion” feeds
3) Interstitial – This format is currently unavailable, but once it’s available, advertisers can use this to run ads as interactive full-screen ads that will appear when a user exists the app, it will cover full screen
I am selecting Native in-feed Display and moving ahead.
The next step is to set up the budget & schedule. The pricing model is set to default as cost per click because I have selected campaign objective as consideration
Now set the daily budget, how much you want to spend and CPC for your campaign. I have defined Rs. 1000 and CPC as 10
Now set up the schedule with the start date and end date. I have kept the campaign to run immediately and continuously. You can also apply time band by choosing the option “Apply campaign include time band”
Next step is to define creative rotation. I have kept it as click based because I want the performing creative to be showed more often. Post that you need to define frequency cap, I have kept 3 impressions per day, you can define frequency with respect to how much you want to be aggressive on advertising.
Now you need to define the target audience, here you need to define the age and of your target audience, further you need to define in which geography you would like to show your ads in, I have selected as below.
This is the most important step where you define the detailed targeting through ShareChat, it allows to audiences who would be interested in your product/business/service. So let’s look at each option
Telcos: These are telecom service providers like Airtel, JIO, Vodafone etc. If you select a specific telecom service provider, users who are using their services will get targeted. This targeting is very broad, because our customers can use any telecom service, so you can skip this.
So in what scenarios you can use this option, if you are Airtel and you want to market to JIO service providers to switch to Airtel, in that case you can use this.
Device Manufacturer: Here you can choose from Samsung, VIVO, Oneplus, Sony etc. Again your target audience could be using any device, so this doesn’t make sense to choose, I am moving ahead
Maximum Device Age & Maximum Device Age: Again this is irrelevant unless you are selling mobile phone, it won’t make sense if you are providing education service, ecommerce products or hospitality services.
City Tiers: You can choose from Tier 1, 2 & 3. As I have targeted Mumbai, I am not selecting any option because I want to target all users in Mumbai matching other targeting options defined below. You can select basis your audience.
Network Speed: It has options including high, low and medium. Again this is only applicable if you are providing data services, but not applicable for promoting most of the products & services, so I am skipping this
Device Price Buckets: This is again applicable if you are selling mobile phones or your want to target a premium audience by selecting device price bucket as high
Now comes the 2 most important targeting options, in market category and content affinity.
In Market Category:
In market category is the audience which share chat has which is consuming content related to what you select. For eg: I have selected education, educational, business and strategy, so users who are consuming content pieces related to these categories will see my ad. Offcourse the targeting is very broad here, because I am promoting a digital marketing course, and few users might be consuming content related to JEE or NEET, so there is not way that I can target users who would be more closer to digital marketing. You can also select the categories which you feel your audience would be relevant to.
Content affinity is the audience who has interest in a particular topic. So in my campaign example, I have selected education, business and business news, so ads would be triggered to those users who have these content affinity interest. Again these are broad, but we don’t have much precise targeting options available on ShareChat, so select the one which you feel is the most relevant to your audience.
Don’t use app affinity, because that will be a very broad targeting option.
Next step is to add the creative, I have added as below, then define the language in which users are consuming content. I have selected Marathi, as I want to target users consuming content in Marathi, plus my ad creative is in Marathi, so it is more relevant.
Now add the caption and call to action to your ad copy. You can also change the CTA background color and text color from the options below.
The last step is to setup UTM, I have setup the UTM as below (To learn more about UTM parameters, do check article Master Guide to Using UTM Parameters
Now review the campaign and launch the campaign
That’s it, now view the campaign performance in sometime to learn more how your campaign is performing.
ShareChat is a very effective platform if you are looking to reach out to audience in tier 2 & tier 3 cities who are consuming content in regional languages. ShareChat can help you reach a wider audience, create visibility and drive sales for your business. Try ShareChat advertising and let me know your view on it!