Dynamic Creative Optimization (DCO) Advertising Agencies

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Dynamic Creative Optimization success depends on the strategy are using and the platform you are using to drive growth to your business.

For a business it’s important to first understand the benefits the platform provides and how it can be leveraged to their business

What is Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) also know as dynamic creatives is an approach to run display, video & search ads with the help of real-time technology, that ads scale, automation, personalisation and a story telling approach through data driven marketing.

Through dynamic creative optimization (DCO) you can leverage below variables in real-time to dynamically create ads

Sequential Messaging
To communicate in a sequencial way to your audience to that each aspect of the product/service is communicated effectively

Real Time or Live Data Streaming
To fetch and push data/content in real time when the ads are getting triggered, for eg: FIFA match scores, NBA match scores, Academy Awards live streaming, Super Bowl live streaming and more

Timer DCO
Timer for different deals and offers to drive urgency and improve conversion rate

Weather API
To communicate based on the weather in each region automatically and in real time

Feed Based DCO
Leveraging feed and customising messages to individual users based on their engagement

Remarketing Info
Building a story about the brand/product so that the customers are motivated to take an action

Here is a detail guide which explains all the above variables with case studies which we have executed for different brands An Ultimate Guide To Dynamic Creative Optimization

Top Dynamic Creative Optimization (DCO) Agencies

1. R Interactives

R Interactives is a growth solutions company, it has it’s own DCO platform. R Interactives uses data intelligence to understand consumer behaviour & design bespoke communication pieces, the ones that lead to powerful actions, resulting in higher engagement and business.

R Interactives has successfully executed campaigns for various industries including OTT, Hospitality, Ecommerce, E-ticketing, Sports Fantasy, Pharmaceutical, Sports and more for lead brands and sports events

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Advantages

Have worked with several brands from different industries, so have good experience and learnings for what works and what doesn’t for specific industry

Cost Effective compared to other platforms

2. Celtra

Celtra’s creative automation platform for allows advertisers and marketers to design using templates and feed, it generates creatives in minutes

Celtra has been into business since 2006 and has worked with leading brands. They cater to different industries including apparel, CPG, Retail, QSR and Internet.

Advantages

Vast templates library to choose from

Been in the space for long time

3. Criteo

Criteo is an advertising platform which allows video advertising, context advertising, dynamic creative optimization and more.

Criteo also provides solutions for customer acquisition, customer retention and dynamic remarketing.

Criteo’s DCO product personalises ads based on users interest and behaviour. The platform is user firendly and provides ease to implement dynamic creatives at scale.

Advantages

Personalisation
Other solutions apart from DCO to add value to business

4. Dentsu

Denstu is an old brand in the field of advertising, they are primarily know for their digital marketing services including search ads, display ads, social ads and programmatic ads.

Dentsu offers DCO solution to their clients based on their needs including creative strategy, platform consulting and production consulting.

Advantages

Old brand with years of experience in digital advertising
Offers consulting as a service to brands who are new to DCO

5. Ad-lib.io

Ad-lib is a creative management platform using data intelligence to drive creative automation. It simplifies the effort to create, deploy and manage creative assets across digital channels.

Ad-lib integrates with Campaign Manager 360, DV 360, Youtube, Google ads & Meta

Advantages