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Google has announced that Google universal analytics will officially retire and stop recording new visits from July 1, 2023, so...

Brands use segmentation to understand and further target an audience. For this, they take into consideration general details about the...

In today's digital marketing landscape, personalization is key. When users encounter ads tailored specifically to their interests, they become more...

In today's competitive business landscape, understanding and effectively catering to your customers' needs and preferences is more crucial than ever....

Instagram is one of the effective channel which advertisers leverage to expand their audience base and promote your business. They...

In today's world of Digital, if you have the right strategy in place, the right tools and an iterative optimisation...

Adopt an attitude of experimentation and embark on a journey of A/B testing to grow your business faster. However, you...

In this article I will discuss 19 Shopify apps that would help to boost sales & retention on your Shopify...

If you are starting a new online business or a startup or you are an existing business & have introduced...

Dubai is one of the emerging markets where brands are looking for specialised digital marketing & programmatic advertising agencies to...