Question 1

What is Dynamic Creative Optimization (DCO)?

Accepted Answer

Dynamic Creative Optimization refers to serving display ads through programmatic advertising with the help of real-time technology that ads scale, personalisation & automation

Question 2

What are different variables in with Dynamic Creatives?

Accepted Answer

Variables includes Real Time or live streaming data, sequential messaging, weather API, timer DCO, remarketing info feed and based customization

Question 3

How to start with Dynamic Creatives (DCO)?

Accepted Answer

To starting with DCO you need programmatic advertising, communication strategy, creative management, platform data intelligence platform and advanced analytics

Question 4

Benefits of Dynamic Creative Optimization (DCO)?

Accepted Answer

Story telling, higher engagement, display automation, customised remarketing and higher return on investment.

DCO Case Studies